Accurate audience analysis to improve advertising effectiveness!

Comprehensively track consumer behavior and optimize marketing strategies

Using TTO tags and Leadbox can not only accurately track visitors' behavior tags on various platforms, but also record consumer query information and subsequent conversion behaviors.

These detailed data are analyzed through Leadbox, which can clearly show the effectiveness of different advertising platforms, allowing advertisers to gain insight into consumer behavior and advertising effectiveness. This kind of meticulous data tracking and effectiveness analysis helps advertisers accurately adjust their marketing strategies to optimize the allocation of resources, ensuring that every investment can maximize value and improve advertising effectiveness.

Accurate audience segmentation and dynamic ad placement

Through the detailed data accumulated and analyzed by Leadbox, consumers can be segmented into audiences based on behavioral characteristics, including similar audiences, custom audiences, interest audiences, behavioral audiences and other types.

Such segmentation not only helps advertisers understand their target customer groups, but also helps them conduct targeted advertising for different audience groups. Through the continuous accumulation of data, we can dynamically adjust advertising strategies and focus budget on more valuable audience groups to ensure that ads are presented to the most appropriate audience at the right time to achieve the best delivery effect.

Powerful audience list management to improve accuracy and coverage

With the help of Leadbox and the target audience management function of the advertising platform, we established an extensive audience list, such as website visitors, visitors who generated clicks, potential customers, etc.

You can also set the number of target audiences based on different unit prices to further improve the accuracy and coverage of advertising. The newly created audience condition settings help ads accurately reach target customer groups, maximize advertising effectiveness, and effectively improve resource usage efficiency. Enterprises can dynamically manage and expand their audience lists to ensure that ads can reach more potential customers and achieve better business growth.

Multi-channel audience analysis and phased utilization

Through the multimedia advertising audience setting process, we collect the age, gender, region, interests and behavior of the audience from different sources (such as websites, GA4, customer lists, etc.), and fill in the audience portrait form to establish audience lists at different stages.

By filtering out broad audiences and remarketing lists that meet the criteria, such as unfamiliar audiences, impressionable audiences, interested audiences, etc. Based on this data, you can create new target objects that comply with marketing strategies and improve the accuracy and effectiveness of advertising. In this way, the data linkage from different data sources makes the advertising strategy more comprehensive and integrated, and can cover the target market in an all-round way. While achieving multiple platform benefits from one conversion, it also improves the advertiser's return on investment to achieve marketing goals.